Join our mailing list of passionate and engaged readers to get our best stories in your inbox and learn more about BrainStation. The second one is about embracing users. Watch your inbox for the very best from BrainStation. quicklist: 4title: text: She's a Microsoft veteran who has been with the company for 13 years. Its not a coincidence that stock prices have jumped 300 per cent since then. What does it mean to be human in an age of techno-humanism? Silicon Valley was booming. She started working on Quicken Online Banking, which was still done via private network because the internet wasnt considered secure enough. While will become SAP's chief marketing and solutions officer. To be in charge of one of the worlds largest software companys biggest software portfolio is quite a task. She began as a product manager in the Windows Server division and later joined the Office Division as its general manager. People thought I was nuts to leave when I did, she laughed. SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020. For people who don't know what that means, it means I lead the business for Azure, our security and management, and Windows server areas of technology. Two years ago my husband took an early retirement when offered by his company. She began her tenure as the Product Manager for the Server division at the company in 2001 and has since held positions in channel marketing, Exchange Server, Office, and Azure. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. The platform has risen prominently in the last half-decade to become a leader in the cloud hosting to become a viable alternative to the dominant Amazon Web Services (AWS). Because digital is what will make Read more. Jan 15, 2021 13:20 EST Looking to become an instructor or guest speaker? The digital version appeared onstage. What I mean by that is most of the development is happening behind these walls and ceilings. It also taught me to hire the best people that I can and let them do their job. We still talk about the notion of an open source developer, but every developer is using open source in some way shape or form. Were not into taking over vertical after vertical. But I led Exchange for four years and then, two years ago, picked up my current job responsible for Technical Marketing across the Office team., One of Whites priorities when she took over Office 365 marketing was focusing her team on talking to IT Pros about moving to the cloud. We have an open design process. Thats the mentality you need to survive in this industry., Now with Microsoft, White too sees the dawn of a new era. Government IT Modernization Reaches Tipping Point. One of the key tasks for White is changing the perception of SAP. Julia Liuson is a big deal at Microsoft. Microsoft: Cloud revenue at $23.4 billion in Q3, up 32 percent. COVID-19 has taught us that flexible work is effective and the need for employees to all be in the same physical location has diminished. Liuson stops for a moment to take a breath. Testing RFID blocking cards: Do they work? Reskill your team to fill digital and technology roles. The leather jacket wearing Microsoft executive is easily one of the freshest faces to emerge from the company in years. Nasdaq reports that Julia White will be joining SAP's executive board alongside Scott Russell, current President of SAP Asia Pacific Japan, who will be replacing Adaire Fox-Martin. How Many Computers Do You Have and What is Their Purpose? Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Five years ago when we first started our open source journey with Azure, one of the biggest challenges we had is this strong notion that Microsoft = Windows. Were in the product service selling business. Julia White, Microsoft corporate vice president of product marketing for Azure, developer tools, and servers, is leaving the company to join SAP. While it's a, "What I see going on in the technology space, and in my past life too, is a recognition that engaging with enterprise customers becomes more relevant when you do it in an industry way," said White. Then we looked at different models, we looked at the challengers, then we start practicing and doing development. "What's underneath that is still generic tech, it's not industry-specific tech.". "The fuel to the fire is focusing on growth.". View the profiles of professionals named "Julia White" on LinkedIn. At Microsoft, we see a lot of large teams and companies. Hear from our students on how BrainStation has helped them build successful careers. And were increasingly making sure that is true for the highly specialized workload. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. Despite the fact that White is a 13-year veteran of the company, she embraces change and fights to move both technology and business to its future state. Will the pandemic usher in a new era of remote working, or will we all come back together when it is safe to do so? Julia White | Executive Board | About SAP SE Accept Cookies How is your experience with this page? To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. With the growth of hardware platforms, ISVs and CSPs using trusted execution environments to protect data in use, open source-licensed projects are a natural way to encourage experimentation, learning and adoption. We hired a bunch of people from big banks to run the financial services part of the team, she said. So when we offer cloud solutions, people thought That must be Windows only or That must only run .NET code. I would say, no! Julia White: Absolutely. When these companies are done with a major release, then the source gets copied out to the open source repository and the company will then welcome any bug fixes. This is the first time SAP has had a marketing chief on the executive board. I was the youngest person on the team and one of the bankers told me, NO ONE is going to bank on the internet. How one of the UKs most famous voices is helping build a more accessible workplace. I think we have been quite successful in shifting the perception developers have about Microsoft, so I use that as one of my biggest accomplishments. At SAP, she's in charge of a broad portfolio, spanning sales, product management and government relations. It's all about transparency and communication. Why? Microsoft clearly knows a good thing when they see it -- and have decided to shine the spotlight on White even more in one of its Microsoft Stories series. She is an actress, known f White's move to SAP is the second noteworthy Microsoft departure this week. I was literally one of the only tech people at HBS at that point and in the minority as a woman. Azure for Operators | Julia White 146,196 views Sep 28, 2020 41 Dislike Share Save Microsoft Azure 246K subscribers In this video, listen to Julia White, CVP of Azure, talk about the. For Microsoft's own CVP of Azure Marketing, Julia White, she never imagined she could stand on the stage at this week's Microsoft Inspire 2019 event in Las Vegas, whilst a life-size hologram of her could simultaneously stand on a stage in Tokyo and talk perfect Japanese. Also, don't miss our next Protocol | Enterprise event on Wednesday, April 14 at 1 p.m. PT: "Hybrid Cloud: Best of Both Worlds?" View our open positions across the globe. I think that Microsofts overall shift started with cultural change. It's not different from my experience at Microsoft," she said. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. That kind of growth is another thing Im very proud of. All-out sprints: In this week's edition of Protocol Braintrust, our panelists were asked about the Department of Homeland Security's plan to conduct six 60-day "cybersecurity sprints" in hopes of improving the department's footing. Looking to join our team? To give you the best possible experience, this site uses cookies. If anything, we embraced open source too late. To close filters, use escape key or tab back to this button to toggle. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. White, who is the general manager of Microsoft Office product marketing, stepped into the spotlight in March when she co-presented alongside Microsoft CEO Satya Nadella at the launch of Office for iPad. SAP announced White's. You will receive a verification email shortly. Its a completely different approach. March 5, 2018 5 min read. with 28 comments, 23 hours ago White joined Microsoft in 2001 as a product manager in the Enterprise Server team. Government IT Modernization Reaches Tipping Point, Corporate Vice President, Azure, Microsoft Corporation, Six priorities for the financial services industry in 2023, Microsoft at DISTRIBUTECH 2023: Transform and thrive in a net-zero future, Learn more about Microsoft Industry solutions. According to ZDNet, who spoke with a Microsoft spokesperson, Microsoft will conduct an internal and external search for White's replacement. Our idea is we want to help these companies be successful on Azure. Apr 4, 2019 | Julia White - Corporate Vice President, Microsoft Azure . White has been with Microsoft for almost 20 years, including leading the marketing efforts of Azure. The large breadth of White's responsibilities is the best evidence for that. Thank you for signing up to Windows Central. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. IBM President Jim Whitehurst, Puppet CEO Yvonne Wassenaar and Liberty Mutual Insurance Senior Architect Eric Drobisewski will join Protocol's Tom Krazit for a panel discussion on the opportunities and challenges of the hybrid cloud. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. The New York Post said " it wasnt just Nadellas laid-back threads. One Year In: How our $5B investment in IoT and intelligent edge is accelerating customer, partner and solution innovation . 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