What are the most important trends for social users by platform in the Southeast Asia subregion. Because of this censorship, alternative social media platforms have seen massive growth in recent years. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Twitter has 45 million monthly active users, or 36% of the population. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. However, usage in this region looks quite different from that in the West. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. It requires dedication, planning, execution, and a genuine level of care. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. . Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. If you are an admin, please authenticate by logging in again. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. LINE is Japan's most popular social media platform. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Use Ask Statista Research Service. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Curated marketplace for fundraising . View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Well, once again, the data holds some surprises. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. As elsewhere, social media is massively popular across Southeast Asia. It was first released in 1999 and has since become one of the most popular communication tools in China. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Published by S. Ganbold , Jun 30, 2022. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Currently, you are using a shared account. 64% will return to a store they have already bought from in the past. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Lets get to know some of the most notably popular Asian social media networks. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. 3), and WeChat (No. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Chart. The blog Geeks in Cambodia offers pros and cons for this situation. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. to incorporate the statistic into your presentation at any time. Ready to level up your brand's social media game in Asia? But its features extend beyond that: And all thats despite long-running issues on internet access, speed, and costs. You're not alone! Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. In some geographies, however, there are significant challenges. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Social media consumption in the region has grown dramatically, with. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. The latest data indicates that global social media users have increased by more than half a billion in the past year. QQ works best on desktops and is mainly used to send emails or share files. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Influencer marketing has been the talk of the town for the past few years, and for good reason. Reliable data in simple displays for presentations and quick decision making. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. When expanded it provides a list of search options that will switch the search inputs to match the current selection. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). That's user-generated content, or UGC for short! Topics Social Media Users Social Media Usage Worldwide Executive Summary These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Please do not hesitate to contact me. Social audio content is one of the most cost-effective marketing strategies you can invest in. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). LINE has over 89 million monthly active users, which makes up about 70% of the population. Use tab to navigate through the menu items. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. So, how do you connect and market to the most densely populated continent? 1), WhatsApp (No. And Vietnamese social commerce shoppers are quite loyal. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Now you know where to reach your customers. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. The ideal entry-level account for individual users. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. And has since become one of the most important trends for social users by in. 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